EPIC promotes the use of ethnographic principles to create business value. EPIC people work to ensure that innovation, strategies, processes and products address business opportunities that are anchored in what matters to people in their everyday lives today and over time. "Ethnography” indicates not just a methodology, but a mindset around the intersection of theory and practice, the basis for the kind of innovation ethnography provides. EPIC people draw on tools and resources from the social sciences and humanities as well as Design Thinking, Agile, Lean Start-up and other approaches to realize value for corporations and organizations from understanding people and their practices.

As an organization EPIC strives to bring practitioners together as a community to create knowledge, share expertise, and expand opportunities. We are committed to the view that we are constantly learning and improving the ways that we achieve innovation and inform business strategy in a constantly changing world.

EPIC is driven by volunteers and supported by members and sponsors. We are a dynamic group of practitioners and scholars from technology corporations, product and service companies, a range of consultancies, universities and design schools, government and NGOs, and research institutes.

EPIC fosters interaction year-round online and at events, like our annual conference—the premier international meeting on the current and future practice of ethnography and design in the business world. We work to enable conversations and make a range of professional resources available to the community.

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